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Michigan

Michigan Web Design and Digital Marketing

Fifteen years in one region, mostly spent on its manufacturers.

We are based in Plymouth and work across south-east Michigan — the supply base along M-14 and I-275, the engineering centres in Oakland County, the research spin-outs in Washtenaw, and the core in Detroit and Dearborn. Pick where you are.

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Four areas, and why each one is different.

South-east Michigan is not one market. An engineering head office in Novi and a specialty contractor in Westland are looking for entirely different things, and their customers search differently too.

01 Western Wayne County Our own patch. Plymouth, Canton, Northville, Livonia, Westland and Romulus — a corridor that runs from Ford's largest transmission plant in North America down to the freight gateway at Detroit Metro. 02 Oakland County Where a large share of the North American automotive supply base keeps its head offices and its engineering. Novi, Wixom and Farmington Hills. 03 Washtenaw County Research, mobility and the companies that spin out of them. Ann Arbor and Ypsilanti. 04 Metro Detroit The core of the region and the reason the rest of it exists. Detroit and Dearborn.

Fifteen years in one region, mostly spent on its industry.

We have built for manufacturers, suppliers, contractors, laboratories and professional firms across south-east Michigan since 2011. Almost none of it has been consumer work, and that shapes everything about how we build.

THE WORK

Industrial and B2B, deliberately

Most of what we do is for companies whose buyers are technical, whose sales cycles run in months, and whose websites are read to disqualify rather than to buy. That audience rewards specificity and punishes marketing language, which is a different discipline from consumer web work and produces a different-looking site.

THE REGION

One market, four quite different economies

A tier two supplier in Canton, an engineering head office in Novi, a research spin-out in Ann Arbor and a certified supplier in Dearborn are not variations on one brief. They are searched for differently, evaluated differently and sold differently, which is why the regional pages here say different things rather than swapping a city name in and out.

WHAT WE BUILD

Sites, systems and the things behind them

Design and build on WordPress for most of this work, plus the parts that usually decide whether a site earns anything: search, structured content, forms that route to whoever actually quotes, integrations with the systems the business already runs, hosting, and a care plan so somebody stays responsible for it after launch.

HOW WE WORK

Small team, no relay

The person who scopes a project stays on it. There is no account manager passing questions to a developer you never meet, which is the single most common complaint we hear about previous agencies and the easiest one to solve structurally rather than with promises.

Questions we get asked.

Do you only work in Michigan?

No, but it is where most of our clients are and where we do our best work, because proximity lets us get onto shop floors and into buildings. We take work elsewhere when the fit is right and say so plainly when it is not.

What does a project typically cost?

Most of our builds land between fifteen and sixty thousand dollars depending on scope, integrations and how much content has to be created rather than migrated. We will give you a range in the first conversation rather than making you sit through a process to find out whether we are in your bracket.

How long does a build take?

Eight to twelve weeks is typical for a mid-sized B2B site, and the variable is almost never development. It is access — photography, current certifications, and time with the people who actually quote and run the work. We front-load those requests so content and build run in parallel.

What happens after launch?

Somebody stays responsible. Hosting, updates, offsite backups, uptime monitoring, security patching and the small content edits run on a care plan with a set cadence. A business site that goes eighteen months without an update is not stable, it is untested.

Every city page
PlymouthCantonNorthvilleLivoniaWestlandRomulusNoviWixomFarmington HillsAnn ArborYpsilantiDetroitDearborn