Oakland County Web Design and Digital Marketing
Where a large share of the North American automotive supply base keeps its head offices and its engineering. Novi, Wixom and Farmington Hills.
Head offices, engineering and the decisions made in them.
Oakland County is where a great deal of the supply base does its thinking rather than its making. That changes what a website is for, and it changes who is reading it.
The company and the plant are different places
A large share of suppliers with North American headquarters here run production somewhere else — elsewhere in Michigan, in the south, in Mexico. Their websites have to serve two audiences at once: buyers evaluating the organisation and buyers evaluating a specific facility. Sites that blur the two answer neither question well, and that is a structural problem rather than a copywriting one.
Technical centres and the people in them
Novi and the corridor around it hold technical centres, validation labs and application engineering groups. Content aimed at this audience has to survive being read by somebody who knows the subject, which rules out most of what passes for industrial marketing copy. Specific numbers, stated conditions and an honest scope beat superlatives every time.
A dense professional and financial layer
Farmington Hills and the surrounding communities carry a heavy concentration of professional services — legal, accounting, wealth management, insurance, healthcare administration and technology consulting. These are referral-driven businesses whose websites exist largely to confirm what a referrer already said, which makes vagueness unusually expensive.
Questions we get asked.
Our customers find us at trade shows. What is the site doing?
Closing the loop. Somebody who spoke to you for four minutes in a hall will look you up that evening, usually on a phone in a hotel, and decide whether to follow up. That is the single highest-intent visit your site gets all year, and it is why a slow or obviously stale site quietly costs show budget without anyone attributing the loss.
How technical should the content be?
More technical than most agencies will let you be. The failure mode we see constantly is a site written to be understood by everyone, which means it convinces nobody with buying authority. Put the accessible framing at the top and the real parameters underneath, and let the reader choose their depth.
We have a global parent with brand rules. Can you work inside them?
Yes, and it is common on this kind of work. Global guidelines usually govern the mark, the palette, the type and some approved language, and leave the structure and the regional content to you. We work inside the guardrails and flag early the few places where a rule written for a different market genuinely breaks.