When it comes to small business web design, there are a lot of needs that should be addressed, and these can vary widely depending on the particular type of business you’re running.

That being said, there are some elements to a well-built business website that should always be included. Here are just three of them.

1. Speed.

40% of your potential customers will abandon your website if it takes more than 3 seconds to load. That’s almost half of your potential sales that you might be losing to your old, slow website.

And remember: your website will load faster on your own computers than on a new visitor’s. That’s because the cookies saved on your browser make things load faster.

If you want an accurate sense for how your old website loads, clear your browser first, or try it out on a new computer.

2. Flexibility.

Business moves faster today than ever before. You’re constantly under pressure to introduce new products, rework your services, and change your sales pages.

With a simple content management system like WordPress, it’s easy to update your website and remain flexible–and competitive.

3. Eye-catching designs.

Beauty isn’t everything, but it can have a big impact on your business’s revenue. 4 out of 5 people consider the appearance of a website to be a key factor in determining whether they should trust a business.

And trust leads to sales.

By having a well-designed website, you can instantly leave a strong impression of professionalism, racking up more sales and customers just by sitting back and looking pretty.